Sephora Inside JCPenney Relaunched Sephora Collection for Fall 2016!

The It Mom community understands the importance of multi-tasking and more so, the importance of multi-shopping! Haha! Many of us will agree that we love purposeful shopping and have zero time for dilly-dallying or beating around the bush, especially when it comes to shopping. And with the kids back to school and the fall season here to make for some fun fashion transitions into the new season, we are more committed to saving time but still looking effortless.

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I applaud JCPenney for understanding the wants and needs of the busy modern mom on the go by bringing fashion and beauty together with Sephora Inside JCPenney! The open-sell environment that features Sephora's own private label, Sephora Collection, can be found at Sephora Inside JCPenney. It's amazing that JCPenney began opening Sephora Inside JCPenney stores in October 2006 and that original launch has turned into a shopping phenomenon – today, there are Sephora locations in JCPenney stores nationwide.

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This fall, Sephora Collection relaunched to showcase how beauty is uncomplicated, so the customer can get what she wants, effortlessly at a great value (Sephora Collection starts at $10). Sephora Collection totally gets me and every single modern mom who wants to radiate effortless elegance. Sephora Inside JCPenney had me at “effortlessly”!

I checked out the JCPenney Sephora video and got some great quick and easy tips to looking great for the fall season and I loved how the video was super short (37 seconds). The model was wearing my favorite look – very professional and well put together with a bordeaux top and long leather skirt. Super chic and stylish but nothing too risque – I could totally pull this off at my corporate job! The make-up artist didn't want to overpower the rest of her face and applied Sephora Collection Matte Perfection Foundation along with minimal blush and bronzer. The model's face looks so polished and went perfectly with the professional and chic outfit. This whole ensemble is quick to put together and literally throw on, and I can imagine her makeup taking no more than five minutes to apply! I love, love, LOVE everything about this whole look – it makes me want to run to JCPenney and Sephora Inside JCPenney and buy it all!

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I've always loved shopping at JCPenney because they have everything I seriously could ever need for myself and my family inside – there is something for everyone and even for my whole home! When I think of back-to-school outfits, work wear outfits, new kitchen gadgets, holiday shopping, fall season shopping, shoe shopping…the very first store that comes to mind is JCPenney, which is why I was stoked to have the opportunity to partner with JCPenney and Sephora Inside JCPenney on the relaunch of Sephora Collection.

Be sure to stop by your local JCPenney to check out Sephora Collection at Sephora Inside JCPenney and follow them on social media for up-to-date trends and tips using the hashtag #SephoraInJCP.

This post was in collaboration with JCPenney. All opinions are my own.

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