New *HOT* Product Alert: Filtrete Odor Reduction Filter from 3M!

About the New FiltreteTM Odor Reduction Filter from 3M:
Homeowners often turn to products to help mask odors in the home but often times do not realize that they also contribute to poor indoor air quality. Air fresheners release volatile organic compounds (VOCs)1 in to the air while scented candles and incense may contain particulates, soot and chemicals. The new Filtrete Odor Reduction Filter helps remove odors throughout the entire home while improving indoor air quality and helping to reduce airborne allergens such as pollen, mold spores and dust mite debris from the air passing through the filter. The filter has a unique two-sided design, with one side that captures large airborne particles and the second side that removes household odors.

Description: The Filtrete Odor Reduction Filter features carbon web technology that combines tiny pores of activated
carbon with electrostatically charged fibers to help trap odors and gases from the air passing through the
filter. It is the most effective3 odor-reduction filter at removing odors in the home, such as those from
cooking, tobacco smoke, pets, mildew and cleaning chemicals.

The Filtrete Odor Reduction Filter also help maintain airflow in heating and cooling systems, which may
help prevent stress on the system and reduce the amount of energy needed to reach desired indoor air
temperatures. Other electrostatically charged filters with similar ratings are tightly woven and may restrict
airflow in the heating and cooling system. This may cause the system to work harder and run longer.
The United States Environmental Protection Agency recommends changing the filter every three months4.
An easy way to remember to change your filter is to do so at the start of ever season.

Product Benefits:
• 65 times more effective than other carbon filters at removing odors, such as those from cooking,
tobacco smoke, pets, mildew and cleaning chemicals.
• Starts to remove even the strongest odors in minutes, after the furnace fan is turned on
• Captures large airborne allergens such as household dust, pollen, mold spores and dust mite debris
• Captures microscopic particles such as smoke, pet dander and smog
• Last up to three months for odor removal and particle capture for air passing through the filter

Suggested Retail Price: $15.99

Availability: Filtrete Odor Reduction Filters are available at select home centers, hardware and grocery stores
nationwide. They can also be purchased online.

For more information on Filtrete home filtration products, visit and register to receive seasonal e-newsletters featuring special offers, filter change reminders, better home living tips and more. Find them on Facebook and on Twitter.

Here are some simple tips and solutions you can take from Lisa Beres (healthy living expert, Building Biologist, and author) to naturally create and maintain a fresh home:

Source: Kitchen refrigerator
Solution: Forgotten leftovers can cause a foul odor in your fridge. Clean the fridge
drawers and shelves by adding a few drops of natural dish soap to a bowl of baking soda
and stir until it creates a thick paste. This will remove odors as well as stains left behind
from food. Also store an open box of baking soda inside the fridge to help eliminate
odors before they start, and replace it with a fresh box at least every three months.

Source: Pests and repellants
Solution: Pesky ants and other insects can make their way into your kitchen pantry when
they’re on a mission to find food, but dousing them and your kitchen’s surfaces in toxic
repellent isn’t a healthy solution for the home or the family. Instead, set a line of coffee
grinds, lemon juice, cinnamon or cayenne pepper around doors and windows to create an
effective barrier they won’t cross.

Source: Cooking
Solution: Prevent unappealing cooking odors, such as fish, from spreading and lingering
throughout the entire home by upgrading to the Filtrete Odor Reduction Filter. It traps
odors and gases from the air passing through the filter and helps keep the home fresh for
families and houseguests. Synthetic air fresheners, candles and incense only provide
temporary relief from odors by masking them in one particular room but will do nothing
to remove the odors from the entire home.

Source: Damp towels
Solution: Wet towels from a shower, a trip to the gym or a day at the pool can be a
breeding ground for mildew to develop if they sit too long without drying. To rid towels
of the mildew smell, first wash them once in hot water with a cup or two of white vinegar.
Then wash them again with a natural or eco-friendly laundry detergent. Finally, dry the
towels in the dryer on high heat. To avoid mildew and associated smells in the future,
hang towels up right away to ensure they dry thoroughly.

Source: Pet odors
Solution: Furry companions are considered family members to many — 72 percent of
American households today own either a dog or a cat1. Reduce the unpleasant smell of
pet dander by bathing and grooming your pet weekly and establishing pet-free zones in
the home, such as the bedroom.

My all-time favorite tip is cooking – we often cook ethnic dishes that can certainly create an unappealing odor! I agree that temporary fragrances will only mask the smell temporarily – using Filtrete to REMOVE the odor would be absolutely amazing!

As for tips of our own:
1. Never walk with shoes on in the house (especially on carpets). Use house slippers that you can launder regularly

2. Wash your hair every night to prevent any pollen or dust that’s collected in your hair from landing on your pillow and bedsheets.

3. Prevent odors from worsening by cleaning up right after use – especially dishes! Never leave dishes out overnight to accumulate dirt and build-up that stagnant water smell!

Disclosure: I wrote this review while participating in a blog tour by Mom Central Consulting on behalf of Filtrete and received a promotional item to thank me for taking the time to participate.

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