Season One

APPLY NOW! “The It Mom: Total Mom Makeover” Life-Transforming Mommy Makeovers

UPDATE 01/07/17: You can now also nominate a special mom for this opportunity too! Thank you for your awesome feedback! Our team has diligently updated the form to ensure nominees are also considered.

UPDATE 01/06/17: The submission form is now open! Please scroll to the bottom and apply by Friday, January 13th at 11:59pm EST. Thank you!

There were several times in my life where I felt so low and sorry for myself.

They were either when I became a new mom (again, and again, and again), when I was working on a huge project that required round-the-clock attention, or when I didn't have the means or know-how to take care of myself. There are so many moms out there who have let themselves go at some point in their lives and once they realize they've fallen off the deep end, they're in need of a complete overhaul. I have no idea why we do this to ourselves, but I've come to the conclusion that I'm not the only one who has done this. Please tell me I'm not alone?!

But I can tell you right now, these weren't the times when I had my makeup on, when my outfit was on-point, and my hair was looking fabulous. Never. Because when you look amazing on the outside, you feel amazing on the inside.

And with confidence, you can take on anything!

This is a program I've been wanting to do for the last year, but honestly, I've been scared to bring it to light. The sponsorships, partnerships, relationships, structure, equipment, and technical know-how required are a lot of hard work and cost money. But transformation has been something I've always had a passion for and loved ever since I was a teenager. And I meant it when I wrote the post, Vow To Stand Out, in that I wanted to make this all about you and not about me. This is our community and I want to see you flourish, transform, and be guided on the right path.

So for 2017 I've decided to stop being scared and just run with it. I'm going to figure this out along the way and partner with the right sponsors, companies, and businesses to make sure I help as many of you as I possibly can.

Do you want to become one of the moms who will receive a total mommy makeover? You definitely deserve this. To read the rest of this article, click this link.


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  • Reply
    Aish Das-Padihari
    January 4, 2017 at 4:14 PM

    I will take it if I’m given an opportunity. Lovely post btw and all the products look alluring.

  • Reply
    January 4, 2017 at 4:53 PM

    I would love this! I was only saying to my friend yesterday about how you feel so much older when you become a mother that you seem to stop caring about yourself as much. Definitely going to look after myself more this year!

  • Reply
    Amber Myers
    January 4, 2017 at 4:58 PM

    How awesome! I could use a makeover. Mostly because I really have no clue what I’m doing with makeup.

  • Reply
    Kimberly Burleson
    January 4, 2017 at 5:05 PM

    I would relish the opportunity to have a mommy makeover! Between leaving behind my family and moving states, being a busy mom and wife, with no support system, being a busy employee, there is no ME TIME. My mom has Stage IV breast cancer, my daughter will be seeing a cardiologist for heart issues, and my recent health scares, I need a slow down, and a pick me up!

  • Reply
    Audra Day
    January 4, 2017 at 5:46 PM

    I.need.this. In 2011, I tried to convince myself that I wasn’t experiencing symptoms of Postpartum Depression. Over the next few years, my marriage fell apart. I had no confidence in myself, and with every failed attempt to reconcile with my husband and hold my family together, I’ve lost a little bit more of that precious confidence that both I and my two sons need. As a newly single mom, we no longer own a home. As a stay-at-home mom for the last several years, I lack a strong resume. I would love to be a strength for other moms and women in my position, but with a resolution in 2017 to just to survive, I find myself falling short. I’ve lost the support of my family, who claims to not recognize me. I meed to find myself again. For myself, and for my sons <3.

  • Reply
    January 4, 2017 at 5:48 PM

    Sounds like fun! I love make-up 🙂 wish I had more time to spend on myself.

  • Reply
    Nancy Burgess
    January 4, 2017 at 8:00 PM

    That is an awesome giveaway for a Mom.

  • Reply
    Ana De- Jesus
    January 5, 2017 at 4:34 AM

    What a fantastic sponsorship for mums in the US. I think it is amazing that you will be giving mums the chance to feel better about themselves.

  • Reply
    January 5, 2017 at 4:52 AM

    Yes, yes, pick me. Am badly in need of a makeover. But I’m not in the US!

  • Reply
    AnnMarie Brown
    January 5, 2017 at 5:57 AM

    A total makeover WOW! What a great opportunity. I am always afraid of makeovers because what if I do not like the look in the end.

  • Reply
    January 5, 2017 at 5:58 AM

    I would love a mom makeover (am even a grandmother now) and own a business & feel I have just gotten ‘frumpy’. I have Multiple Sclerosis and run a virtual business, three children (now grown but youngest still home) & Mom just moved in…so life is very hectic and finding it harder to take care of ME!

  • Reply
    January 5, 2017 at 6:47 AM

    I think this sounds life a great opportunity for the right person. Is love the makeover but am too private to enjoy making a video about it after. But I know many people who would love the whole thing!

  • Reply
    January 5, 2017 at 9:16 AM

    Oh yes to that mommy makeover – I do take care about how I look but just having someone recommend brands or items that work. Looking forward to your reviews.

  • Reply
    Chrystal | Nevermore Lane
    January 5, 2017 at 11:21 AM

    Makeovers are always fun whether you are a mom or not. It is always nice to feel pretty and change up your look. I love some of the color pallets you show here.

  • Reply
    hey sharonoox
    January 5, 2017 at 11:48 AM

    This sounds like a great program! As someone with suffering from some depression, beauty from outside in always helps. Signature quote “Makeup and dress myself beautiful”.

  • Reply
    Chrissy Mazzocchi
    January 5, 2017 at 11:57 AM

    I’m actually going through a divorce so these tips are very handy. I would love a new Mommy look 🙂

  • Reply
    January 5, 2017 at 1:44 PM

    What a fantastic idea.
    I feel like I am a low right now. I had my child a year and a half ago and my blog is turning a year old and I have basically put my everything into being a mommy and being a food blogger, I have not left any time for myself. A makeover would be so good for me right now.

  • Reply
    Robin Rue
    January 5, 2017 at 1:51 PM

    I would love to have something like this done! It is amazing that everything is included for you. What a dream.

  • Reply
    January 5, 2017 at 1:53 PM

    I would love to enter this but am on the road to losing 100lbs. (just started so im hoping by the end of the year i will hit my goal!) so i wouldn’t want something like this until then 🙂 But good luck to everyone else! We do need to remember to pamper ourselves every so often!

  • Reply
    Debra Schroeder
    January 5, 2017 at 2:15 PM

    I would totally love a head-to-toe makeover. I haven’t changed my look in decades.

  • Reply
    January 5, 2017 at 4:05 PM

    I don’t feel bad about myself, but I also know I don’t do a good job at using make-up to enhance my features. I think a make-over would be awesome and I would learn a ton.

  • Reply
    January 5, 2017 at 4:25 PM

    That sounds like such a life-changing opportunity for a lucky mom! I’d love to win a makeover.

  • Reply
    January 5, 2017 at 5:08 PM

    I’m not a mum but a makeover ssounds good. Is live one.

  • Reply
    Diana King
    January 5, 2017 at 7:42 PM

    Have never had the experience…Sounda amazing!!!
    Ty Kindly for a Wonderful chance….?????

  • Reply
    Elizabeth O.
    January 6, 2017 at 1:16 AM

    Every mom deserves this kind of makeover to allow them to feel great about themselves. They put too much of their focus on their families and work that they forget about themselves. This is such a nice initiative.

  • Reply
    January 6, 2017 at 3:30 AM

    Even I got a makeover for my self on this new Year. I tried a different haircut and also coloured my hair for the first time. Look can change your luck. All the best for everyone entering for makeover.

  • Reply
    Carol Cassara
    January 6, 2017 at 6:19 AM

    I love this initiative! It’s a great way to make moms feel amazing about themselves and they deserve it very much too! I’m sure this will make a lot of mothers out there super happy!

  • Reply
    January 6, 2017 at 7:03 AM

    Daisy, thank you for your lovely post. Your words struck a chord within me. As a stay at home mom of two young men now, I find myself questioning who am I? What is my worth? I think it would be phenomenal to be a part of this opportunity. Keeping my fingers crossed.

  • Reply
    Leslie C
    January 6, 2017 at 3:37 PM

    I got so excited because this is exactly what I need BUT then I saw US only …sad face!!

  • Reply
    Adelina Priddis
    January 7, 2017 at 6:59 AM

    Thank you for the chance to apply for this opportunity!!

  • Reply
    Stephanie Slaby
    January 7, 2017 at 1:40 PM

    I’m so excited to be applying for this!!

  • Reply
    January 7, 2017 at 5:07 PM

    I am so excited about this. I am going to nominate a special mother. She is someone that I have the most respect for. She is the kind of mother that I wish I could be.

  • Reply
    January 8, 2017 at 5:06 AM

    beauty products can transform every user .. and i love using these ..

  • Reply
    Jules B
    January 8, 2017 at 9:53 PM

    This is fantastic!!!

  • Reply
    January 9, 2017 at 10:13 AM

    This sounds amazing! I am in desperate need of an education on how to dress, style myself, do my makeup, and my hair! I have no clue! I always tell people that I’m not really a girl because I can’t do anything with makeup or hair!

  • Reply
    Meagan Paullin
    January 9, 2017 at 7:28 PM

    I love you. I have known you were a keeper since we met – Nike moms forever! I met some of my still-favorite women there. It’s amazing to think that back then, all of us just starting out, and that we had NO IDEA the adventures ahead of us. Couldn’t even have imagined, right? I adore watching the success you’ve had and the path that you’ve made… while staying true to your heart. Which is why I know this project will be a success – it’s not a gimmick, a show, a marketing idea. This is so you, sharing your passion in a way to truly change the lives of others. You, are so great. 🙂

  • Reply
    Lauryn R
    January 9, 2017 at 8:19 PM

    What an informative post, thank you so much for sharing this!! I have never been a makeup expertise so I can always use the extra help. 🙂

  • Reply
    January 10, 2017 at 6:13 PM

    This is amazing! I can think of so many mamas deserving of this. What a special treat for them <3

  • Reply
    Tara Pittman
    January 10, 2017 at 6:58 PM

    This would be amazing to win. I would love to be pampered like this

  • Reply
    January 10, 2017 at 7:29 PM

    How wonderful! I want a mommy makeover!! lol. I seriously need one. Good luck to everyone that entered!

  • Reply
    Sarah-Louise Bailey
    January 10, 2017 at 11:29 PM

    A makeover was a great pay off for our mom’s hard work just to make sure we are all right. I wanted to nominate all the mother’s out there who has devoted their life to their family that didn’t even think of something to treat herself because of the tight budget. We adore you and we praise you all, especially my mom who did everything for our welfare.

  • Reply
    January 11, 2017 at 3:19 AM

    Such a great thing! Everyone deserves to feel beautiful sometimes and everyone needs this ego boost sometimes so this is a great idea! Good luck to everyone attending as well as hats off to them!

  • Reply
    C. Poly (@CPoly69)
    January 11, 2017 at 8:29 AM

    What a great idea! Personally, I don’t have a need for a makeover, it would be fun, but I like the self growth I’ve found in giving myself a makeover. I do wish everyone who enters luck though! This sounds like so much fun.

  • Reply
    January 11, 2017 at 4:03 PM

    This looks like it would be a great opportunity! I feel like there would be so many women blessed by something like this.

  • Reply
    robin masshole mommy
    January 11, 2017 at 4:55 PM

    Sounds like a pretty sweet prize for one lucky mom. I imagine the lucky winner will really appreciate something like this.

  • Reply
    Adriana Gil
    January 11, 2017 at 5:05 PM

    wow, such an amazing post!

  • Reply
    January 11, 2017 at 5:06 PM

    This is such a great thing you are doing!


  • Reply
    Author Brandi Kennedy
    January 11, 2017 at 5:08 PM

    What an amazing idea! I’m sure whoever has the opportunity to receive this will be totally blown away by how she feels afterward!

  • Reply
    January 11, 2017 at 7:30 PM

    how awesome! Sounds like a great opportunity for all the moms out there. Thanks for sharing.

  • Reply
    January 11, 2017 at 7:44 PM

    You are AMAZING for doing this! It can be hard for mothers to focus on themselves as they always put everyone else needs first. It would be a great experience for her to be the one getting pamper with a make over. Good luck everyone!

  • Reply
    Sandra Crespo
    January 11, 2017 at 10:00 PM

    I love the mommy make over idea! Every mommy deserves one because I am sure I am not speaking for myself when I say we always put ourselves last! It’s sad but true and not good because we have to feel 100% in order to give 100% of ourselves <3 love this idea great job!

  • Reply
    kylie cre8tone
    January 11, 2017 at 11:09 PM

    It’s great for mum to have the time to pamper herself… Fill up and enjoy the makeoever soon…

  • Reply
    January 12, 2017 at 12:06 AM

    What a fab opportunity. I have a few friends I could nominate and who’d love this. Moms can be chic too ☺
    Katja xxx

  • Reply
    January 12, 2017 at 6:13 AM

    Photography in this post is of high quality. I am considering nominating a friend, I think she’d be thrilled! PS: I love that flatlay of all the make-up and beauty products.

  • Reply
    Dawn Gibson-Thigpen
    January 12, 2017 at 7:13 AM

    oh my mom would love this and i would love it for her. she is always so busy and sometimes doesnt take care of herself.

  • Reply
    January 12, 2017 at 7:20 AM

    what a great idea! I bet you get loads of entries – I think so many moms who would like this

  • Reply
    Christina Gardner
    January 12, 2017 at 7:23 AM

    This would be totally amazing! I just can’t take the chance of being away from my 4 year old son right now. Being freshly divorced and not trusting his dad due to many complicated things he has tried to do to take my son, I don’t dare to let him out of my sight only to go to school. 🙁
    Really could use the pick me up, maybe at another time??

  • Reply
    January 12, 2017 at 7:29 AM

    LOVE THIS! I never believed in ‘letting myself go’, but I do see it often with such busy schedules. I wish everyone could find their confidences in their natural beauty though. xoxo

  • Reply
    January 12, 2017 at 7:39 AM

    What a wonderful idea!

  • Reply
    Divine Mwimba
    January 12, 2017 at 10:23 AM

    This is an amazing opportunity! I will definitely share this as much as I can. Your blog is also stunning and I love the look of it.


  • Reply
    Emily Davis CHHC
    January 12, 2017 at 12:38 PM

    Awesome post! What a cool idea about mommy makeovers. Congrats on trusting your gut and running with it. 🙂

  • Reply
    January 12, 2017 at 1:57 PM

    I love this idea! All mamas should be treated. They work so hard serving their families! I will have to think of some mamas who could use this.


  • Reply
    Dana Vento
    January 12, 2017 at 2:30 PM

    A transformation should be for both what’s on our mind as well as our appearance as well. I enjoyed looking and visually filling up the list here!

  • Reply
    Steven Goodwin
    January 12, 2017 at 3:57 PM

    Great idea and I’m sure the winner will love it! Good luck with your moving forward and going for it in 2017! You can do it!

  • Reply
    Nicole Aguilar
    January 12, 2017 at 6:44 PM

    This is so nice! I bet it will change someone’s life.

  • Reply
    January 12, 2017 at 7:15 PM

    Omg what a fabulous idea this is!!!! I would love to win a makeover! Makeovers are so exciting

  • Reply
    Missy Damon-Moore
    January 12, 2017 at 7:22 PM

    This is such an amazing and thorough opportunity! Kudos to you for being so generous and awesome!

  • Reply
    katrina gehman
    January 12, 2017 at 7:24 PM

    what a great opportunity for moms. i’ll have to forward this to a few friends.

  • Reply
    Tesha Fritz
    January 12, 2017 at 8:05 PM

    I love your vision for mommy make overs. I know that this will make a huge difference in the life of many.

  • Reply
    January 12, 2017 at 10:08 PM

    This is so nice! I would nominate my mom, she is a breast cancer survivor but she lives in Europe.

  • Reply
    Mihaela Echols
    January 12, 2017 at 10:26 PM

    This is so great! I used to watch shows that do this and I love how it honestly does help others.

  • Reply
    January 12, 2017 at 11:54 PM

    What a great opportunity! Personally I think that if you feel good on the inside (through exercise and a healthy diet) you’ll look fantastic on the outside too. That’s the tactic I take. 🙂

  • Reply
    January 13, 2017 at 1:31 AM

    I think a makeover would be fun. I’ve never had one as of yet.

  • Reply
    January 13, 2017 at 1:41 AM

    This is an amazing opportunity! If only I was a mother haha. But really, this is such a lovely thing to do. I hope everything goes well with your project.

  • Reply
    January 13, 2017 at 2:05 AM

    This is an amazing make over for moms, I wish I was a mom right about now!

  • Reply
    Wayne Liew
    January 13, 2017 at 9:54 AM

    Wow, this is an amazing opportunity for moms. Let me see if anybody in my friends circle is interested. Thank you for hosting this, Daisy.

  • Reply
    Sondra Barker
    January 13, 2017 at 10:00 AM

    What a lovely opportunity for the lucky mommy who wins!

  • Reply
    Fatima Torres
    January 13, 2017 at 10:57 AM

    I’ve always wanted to try the long-haired curlers. My hair naturally curls, but I want to try the loose ones you have in the photo.

  • Reply
    January 13, 2017 at 1:39 PM

    Sounds like a great opportunity! I will send your post to a couple of my friends who are more interested in make up than I am!

  • Reply
    Maheen Burgos
    January 13, 2017 at 3:22 PM

    I tried applying for the mommy makeover, and it said “sorry we are no longer accepting submissions.” Please let me know if I can apply elsewhere or how to do this.

  • Reply
    Christina Lynch
    January 13, 2017 at 3:58 PM

    Sounds do fun! This will be so good mommies.

  • Reply
    Stacie Connerty
    January 13, 2017 at 4:33 PM

    What a fabulous giveaway. I could totally use it.

  • Reply
    Angie Scheie
    January 14, 2017 at 6:46 AM

    This is such an amazing opportunity that you’re offering. I love watching makeovers and transformations.Cant wait to see who wins!

  • Reply
    Hey Sharonoox
    January 14, 2017 at 11:09 AM

    This is such an amazing idea! As much as I believe that beauty comes from inside out I’m also an advocate for beauty outside in. When days I’m feeling depressed – it matters a lot to look pretty from outside in.

  • Reply
    Wanderlust Vegans
    January 14, 2017 at 12:19 PM

    I think that make overs make people feel good about themselves which makes them act nicely towards other people. Moms definitely deserve a make over to make them feel beautiful after a hard day.

  • Reply
    January 14, 2017 at 2:24 PM

    What a fun experience this will be for whoever wins! I have been made up at a department store before but, this is above and beyond. Good luck to the ladies.

  • Reply
    emma white
    January 14, 2017 at 2:50 PM

    oh how I wish I was not living in the UK right now as this would have been a dream come true

  • Reply
    January 14, 2017 at 8:58 PM

    My hubby always reminds me. It takes the same thing it took to get, to keep me. lol

  • Reply
    aziel morte
    January 16, 2017 at 11:49 PM

    Wow I love this post! and this is such a great opportunity to the moms out there, i will share this to everyone.

  • Reply
    Ayesha Heart
    January 17, 2017 at 11:04 AM

    Wow! Amazing giveaway 🙂 This is so deserved by Moms. Good luck to all who will join 🙂

  • Reply
    mhaan a
    January 18, 2017 at 1:19 AM

    Oh I love makeovers! I have so many friends who need it! Awesome giveaway!

    Mhaan |

  • Reply
    January 19, 2017 at 3:31 PM

    Im not a mom but my mother would probably love to benefit from a mommy makeover. I would love to submit her or my sister for this opportunity.

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  • Reply
    June 26, 2018 at 11:35 PM

    I would like to nominate my mom for this makeover. She’s so beautiful and so full of love and I wish she could see that about herself. She struggles with depression and I think that has a lot to do with the way she sees herself. I would love to see my mom get a confidence boost and to just see a smile on her face because I haven’t seen one in so long.

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