Health & Wellness Projects

Domestic Violence Awareness Month: Pass The Purple Purse with The Allstate Foundation

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

UPDATE: Wow, over 91,000 #purplepurse passes! Keep entering your purse codes at and let’s finish Domestic Violence Awareness Month strong!

FACT: All cultural, religious, socioeconomic and ethnic backgrounds are affected by domestic violence. Pass it on!

Did you know that domestic violence affects one in four women in their lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined. The statistics are staggering, only about half of Americans say they would know how to help a victim of domestic violence.

There’s no doubt that domestic violence is difficult to talk about, but with October being Domestic Violence Awareness Month, our friends at The Allstate Foundation are helping to give a voice to this issue with the Purple Purse campaign. In 2011, The Allstate Foundation launched to provide resources to get people talking about domestic violence, as well as help those in abusive relationships get out, stay safe and thrive. The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the color utilized by domestic violence awareness campaigns. Now in its third year, The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

Purple PurseLogo_Prelim

As part of Domestic Violence Awareness Month, The Allstate Foundation is sending more than 1,000 purses carrying domestic violence information throughout the country. Rosario Dawson joined The Purple Purse as a spokesperson in 2012 and continues to be a champion of the campaign in 2013. The purses will be passed between co-workers, friends, and family, sparking important conversations along the way. For every purple purse passed through the end of October, The Allstate Foundation will donate $5 to YWCA. You can even pass a virtual purple purse by logging onto or (A Spanish-language site is available at Each time a virtual purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation to YWCA.

Allstate Purple Purse

Where can I get a Purple Purse to pass along?
There are two ways to receive a purple purse and pass it on. You can pass a virtual purple purse to family and friends at Purple or And, you can keep an eye out for one of more than 1,000 real purple purses The Allstate Foundation sent all over the country to champions for the cause, including government officials, celebrities, media, bloggers, domestic violence organization leaders, local YWCAs, and Allstate employees and agency owners. Look for one of these purses being passed along in your community!

Join me in passing the purple purse! We’d love for you to pass a Virtual Purple Purse by going to The Allstate Foundation’s Purple Purse Facebook page: to learn more about the campaign. Inside the Purple Purse will be instructions on how to register your Purple Purse at You’ll want to do this because for every purse passed, the Allstate Foundation will donate $5 to the YWCA. Don’t forget you’ll need to enter a code 0030 for the Virtual Purple Purse Pass:

Allstate Virtual Purse Pass Card

If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

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